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Digital Atlanta will take place from October 8-12, 2012. To register, please go to our website or to our Eventbrite page. Badges are FREE until September 28th. After that, they will be 25.00. Badge replacement will also be 25.00.
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Monday, October 8
 

6:30pm

Opening Keynote
Speakers
avatar for Scott Shamp

Scott Shamp

Scott A. Shamp is the Director of the New Media Institute in the Grady College of Journalism and Mass Communication at the University of Georgia. The New Media Institute is an interdisciplinary unit created to explore the creative, critical, and commercial implications of new digital communication technology. In his position as the Director of the New Media Institute, Dr. Shamp is helping companies map out strategies for success using new... Read More →


Monday October 8, 2012 6:30pm - 7:30pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

8:00pm

Opening Night Party

Join us after our awesome Opening Keynote with Dr. Scott Shamp for a few rounds at Meehan's located just across the street.

 


Monday October 8, 2012 8:00pm - 10:00pm
Atlantic Station - Meehan's Public House 232 19 St. NW Suite 7165, Atlanta, GA
 
Tuesday, October 9
 

8:00am

Coffee and Networking by Batdorf and Bronson @BatdorfATL
Join us for great coffee and networking! Each day from 8-10am.

Tuesday October 9, 2012 8:00am - 10:00am
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

8:30am

Instant Celebrity: What Marketers Need to Know About Digital Media
With the omnipresence of smart phones and the public's insatiable appetite for celebrity news, what should you know about PR and digital media. This interactive panel will bring together journalists and publicists to discuss real world case studies, common pitfalls and how to maneuver through this changing landscape.

Speakers
avatar for LA Campbell

LA Campbell

Lalohni (LA) Campbell is an award-winning MarCom professional with 15 years of experience at renowned agencies such as Ketchum, MS&L and 22Squared. Her record of building successful communications strategies for Fortune 500s such as Coca-Cola, Ford, IBM and Procter & Gamble has been recognized by Adweek and the Public Relations Society of America, from which she received two Silver Anvils.   | | LA's industry expertise ranges... Read More →


Tuesday October 9, 2012 8:30am - 10:00am
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

8:30am

Help us Hack the Digital Atlanta Lounge

The Digital Atlanta Lounge is a space where you can chill out between sessions, co-work (and check back in on your 'day job'), and take a break from all of the excitement of listening, learning and networking. Of course the lounge has fast free wireless internet. But it will also showcase sensors and new technologies which bring the internet into the environment (we call this "ubiquitous computing"). And you can help! Join a team of expert hardware hackers/technologists/designers as we hack up prototypes that will digitally augment the lounge area for the duration of Digital Atlanta. Facilitators will help you to create working prototypes based on sensors, cameras, LEDs, projectors and small screens.
 
Join a team to:

  • create a co-working desk that makes it easy to see who's hard and work and who's up for a chat
  • measure and display the busyness of the lounge via door-based sensors as well as wifi-measurements
  • create a projection of real-time tweets, upcoming events, weather, and traffic reports
  • some other top-secret ideas, too!

 
You don't need experience (though that's good too -- we'll be using Processing, Wiring, and Arduino). All you need is the desire to make something cool. Remember, "the best way to predict the future is to invent it."


Speakers
MB

Michelle Berryman

Director of Experience Design Services, Think Interactive
Michelle is the Director of Experience Design Services at Think Interactive in Atlanta, Georgia. Michelle's practice centers on industrial and interaction design as well as user experience design for consumer, medical and industrial products, as well as software, websites and rich internet applications. Throughout her award-winning design career, she has worked with clients like Coca-Cola, Electrolux, Nike... Read More →
JM

Jessica Miller

Digital Strategist, THINK Interactive, Inc.
ZP

Zach Pousman

Director of Strategic Services, Think Interactive
Zach’s deep respect for people and cultures, matched with boundless curiosity and the ability to generate deep insight serves him well as THINK's Director of Strategic Services. His passion for understanding the rhythms and routines of daily life inspire inventive digital brand experiences that delight customers, exceed user expectations, and outperform business goals. Zach has led digital product design... Read More →


Tuesday October 9, 2012 8:30am - 12:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

10:30am

Blogging Tips That Get Results

Blog or Die! Publish or Perish!

 

Blog article writing is an essential element to getting found by customers and by Google. Site visitors and search engines and are looking for fresh new content that is interesting.

 

The best blogs engage target customers to take action. This session teaches you how to produce highly optimized blogs using these best-demonstrated practices that really make a difference.

 

Blogging is a must in today's online world. Published optimized blogs are like an annuity - they will continue to attract your targets’ and search engine interest on into the future, regardless of business category.

 

Blogging is a must in today's online world. Published optimized blogs are like an annuity - they will continue to attract readers and search engine interest on into the future.

 


Speakers
avatar for Fred Spring

Fred Spring

Co-founder, 98 To Go
Fred worked for over 23 years with Turner Broadcasting.  As a VP of Marketing Research he helped TV networks prove marketing effectiveness for traditional media marketing campaigns.  Most recently he has helped clients grow website rankings and business volume through organic digital marketing efforts. Fred has a Broadcasting & Film degree from Boston University. In April 2011 he partnered with Tom Telford to create 98toGo... Read More →
avatar for Tom Telford

Tom Telford

CEO, 98 To Go
Tom Telford holds a degree in Mechanical Engineering from the University of Florida and taps into his engineering education and analytical skills to get underneath the hood of what makes website visitors and search engines tick.  With 10 years of marketing his own company, Tom Telford and his business partner Fred Spring, cracked the code on what it takes to be found by the search engines, then nurture those online relationships, so that... Read More →


Tuesday October 9, 2012 10:30am - 12:00pm
Atlantic Station - Suite 145 Atlanta, GA

10:30am

Leveraging Gaming Techniques and Intelligent Agents to promote and sustain Active Lifestyles

In this session we will talk about the definition of Gamification and Intelligent Agents and how it’s being used today in Health and Wellness/Sports.

We will then talk about the trends to watch along with future predictions of how social, mobile, gamification and intelligent agents will promote active lifestyles.


Speakers
avatar for Dan Popovic

Dan Popovic

Dan Popovic is current Race Director for the Atlanta BeltLine Running Series and the Stone Mountain Duathlon along with the founder of cMEcompete and a contributing writer to Atlanta Intown on health accomplishments.  Dan has over 18 years’ experience in product innovation within Wireless, Artificial Intelligence, Multi-Media and Financial Platforms.  Dan was also previous president of the... Read More →


Tuesday October 9, 2012 10:30am - 12:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

10:30am

Public Relations for Start-ups

Public relations serves a different role at various life stages of fast growth technology firms. Come to this session to learn how to:

*Increase the awareness of your firm in early stages

*Use publicity to hook next-stage investors

*Use media to reach different key audiences your business needs to thrive

*Techniques for using publicity and social media in early, mid and late stage growth periods

The PR experts, Lisa Calhoun and Scott Merritt, will use examples of how Atlanta technology firms have successfully used P.R. techniques to outpace their market. You'll come away with:

*A simple methodology to gauge the ROI of your publicity efforts

 


Speakers
avatar for Lisa Calhoun

Lisa Calhoun

CEO & Founder, Write2Market
2012 Top 25 Entrepreneurs Atlanta & Ones To Watch Crafting the perfect reputation for industry leading organizations is a work Lisa started in childhood from her parents’ print shop. She has carried that forward with the organization she founded, Write2Market. From its headquarters in Atlanta, the growing industry leadership practice crafts powerful reputations for some of the top business brands in the United... Read More →
avatar for Scott Merritt

Scott Merritt

Senior Account Manager
Scott Merritt is a public relations and media relations expert with more than 13 years of experience in a variety of industries. Most recently, Scott was a partner with Holland & Holland Public relations, where he led PR, media relations and marketing campaigns for clients and partners. As an account manager for Brandware Public Relations, Scott led efforts for a wide range of clients, including Consumer Reports’ automotive franchise... Read More →


Tuesday October 9, 2012 10:30am - 12:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

1:30pm

Building Your Executive Brand with Social Media
Speakers
avatar for Kelly Quattlebaum

Kelly Quattlebaum

President, Global Marcoms
Social media trainer and public speaker Kelly Quattlebaum is the President of Global Marcoms, a full-service marketing and communications company based in Atlanta that offers social media and Internet Marketing consulting and training, as well as marketing, public relations and business development support for businesses. Kelly is an expert on social networking, specializing in LinkedIn, Facebook, Twitter and... Read More →


Tuesday October 9, 2012 1:30pm - 3:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

1:30pm

Creating Content That People Actually Care About

So much energy can be spent on building a website or even a robust social media strategy that often the most overlooked aspect is probably the most important ingredient--content. The overused word of 2012 can be daunting and scary but Social People founder James Andrews dispels the myths of content creation by showing you easy ways to create great looking content.


Speakers
avatar for James Andrews

James Andrews

Founder, Social People
James Andrews is the founder of Social People specializing in the creation of digital/social technology strategies, online communications, and web content production. Social People is a strategic communications agency that focuses in helping brands and individuals navigate the social media and online space to build better connections with their audiences. With offices in Los Angeles & Atlanta their clients have included Nike, Turner, Lexus... Read More →


Tuesday October 9, 2012 1:30pm - 3:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

1:30pm

Southern Hollywood - Georgia's Expanding Role as an Entertainment Hub

Building a film festival using social media and, as a result, shined the spotlight on a city, attracting filmmakers to select a Southern town as a film location.

This is the story of how Facebook reeled in Hollywood ... all the way to Georgia.


Speakers
avatar for Terrell Sandefur

Terrell Sandefur

Publicist & Social Media Manager, Macon Film Festival
Sandefur has been an organizer of the Macon Film Festival since its inception in 2006. His work with the film festival includes event coordinator, sponsorship sales, media relations, publicity & festival emcee. He is also one of 5 Macon Film Commissioners. | | He digitized all traditional media efforts & incorporated social media (Facebook, Twitter, FourSquare, Instagram, You Tube, Pinterest, Google Plus, LinkedIn, etc.) which has... Read More →


Tuesday October 9, 2012 1:30pm - 3:30pm
Atlantic Station - Suite 145 Atlanta, GA

3:30pm

PhD in Social Media: How to take our industry and make it a true profession

Over the last few years, Social Media has become a major force in the global economy and a game changer in the marketing world. Billions in IPOs, thousands of small businesses, and major agencies all contributing to fast and furious growth. This “overnight success” has led to a very fragmented landscape of service providers, solutions, gurus, technologies, and strategies. We are all practicing, and getting better – but what are our definitive best practices? How do we, as social media practitioners, truly transform our industry into a respectable Profession among our peers and predecessors? This session hopes to answer that.


Speakers
avatar for Kevin Planovsky

Kevin Planovsky

Kevin Planovsky is the co-founder and Principal of Account Strategy of Vert, an Atlanta-based, full-service digital agency focused on the convergence of social + mobile. He leads Vert's vision & direction as it pertains to the technologies, approach, & tactics the team employs for clients. Brand experience at Vert includes Coventry Healthcare, Intercontinental Hotels, Taco Mac, SunTrust, & Crystal Springs. Prior to starting Vert... Read More →


Tuesday October 9, 2012 3:30pm - 5:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

3:30pm

When Social Media & Entertainment Collide: Why your TV has a better social life than you do

Your TV's social life has never been better! According to a recent Google study, 77% of TV viewers multi-task on a second screen during TV viewing, spending 42% of second screen time on social networks! Entertainment consumption is now happening across multiple devices with users spending an average of 4.4 hours a day in front of video screens. This convergence of video across multiple devices combined with social media offers compelling opportunities for digital marketers

 

In this session, we'll explore how digital marketers are using social media to engage fans and build social buzz for entertainment content--before, during and after the show. We'll discuss how fan participation is now becoming part of the show, and how interactive social networks like Twitter and entertainment social applications like Get Glue are generating audience buzz and viewer loyalty.

 


Speakers
avatar for Kevin Arrix

Kevin Arrix

Cheif Revenue Officer, Viggle
Kevin joins Viggle after a 9 year stint at MTV Networks where he was Executive Vice President, Digital Advertising, MTV Networks Digital. In this role, Kevin was in charge of sales, operations, marketing, strategy and product development for the various brands at MTV Networks, including MTV, Nickelodeon and Comedy Central. Kevin started his tenure at MTV Networks in 2003 as VP, Nickelodeon Digital Ad Sales. He soon started managing an... Read More →
MC

Missy Chambless

Senior Director of Entertainment Marketing -- TNT, TBS & TCM, Turner Broadcasting
As senior director of Entertainment Marketing for TNT, TBS and TCM, Missy Chambless has proven to be a remarkable leader. Since being named to her current position in 2008, Missy has developed and executed innovative and highly effective marketing campaigns for a wide range of series, specials and events. Her work includes successful promotional and media campaigns for some of basic cable’s highestrated series of all time, TNT’s... Read More →
avatar for Chad Elkins

Chad Elkins

Director of Emerging Media, Engauge
Chad is recognized as a thought leader in the rapidly growing space of location-based services and additional screen technologies.  His passions lie in digital entertainment environments related to social TV, second screen technologies, and console gaming.  He is the Director of Emerging Media at Engauge where he crafts solutions to help companies bridge the gap between the offline world and the online social sharing... Read More →
avatar for Brent Herd

Brent Herd

Director of Southeast Revenue, Twitter
Brent is The Director of Southeastern U.S Sales for Twitter and is responsible for all Southeastern revenue and business partnerships on the Twitter platform. Most recently, Brent served as Senior Vice President at ShareThis where he was responsible for North American revenue generation activities as well as business development partnerships for the company.  Previously, Brent established himself as a leader in the South as he helped grow... Read More →
avatar for Adam Naide

Adam Naide

Executive Director of Marketing for Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy and execution for all of the company's social media activities including audience engagement, campaigns, demand creation and retention. Every week, over six million consumers and small businesses engage with Cox Communications on Facebook, Twitter, You Tube, Pinterest, Google Plus, and LinkedIn. Cox Business connects online with... Read More →


Tuesday October 9, 2012 3:30pm - 5:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

3:30pm

SOCIAL INTENTIONALITY: Invest in the Next Generation so They Invest in You

Social Media has become one of the best ways that a nonprofit can grow its brand and connect with an audience without breaking the bank or misusing financial resources. It is one way that these types of organizations can level the Marketing playing field and creatively engage their supporters like a for-profit.

This session will discuss how investing in the next generation will both positively impact your brand and your bottom line.


Speakers
avatar for Britton Clark

Britton Clark

Britton Clark recently joined the Atlanta Mission team to serve as the Media Relations Manager for the local nonprofit. In addition to leading the Mission’s traditional PR efforts, he also guides the organization’s aggressive digital media strategy. Prior to working at Atlanta Mission, Brittonheld several desirable Media and Marketing positions at Red Bull North America, The Atlantic Coast Conference and FOX... Read More →
avatar for Josh Deyton

Josh Deyton

Josh Deyton has worked in the digital and data-driven marketing space for over 10 years. His niche solutions and customized CRM strategies that have driven results for top brands such as Marriott, Pfizer, Saks Fifth Avenue, Atlanta Braves, Ritz-Carlton & GMC.  His path from Sports Entertainment to International Hospitality to Retail and Pharmaceutical Consulting were paved with brand identity building, strategy architecture... Read More →


Tuesday October 9, 2012 3:30pm - 5:00pm
Atlantic Station - Suite 145 Atlanta, GA

3:30pm

Designing for Engagement

Many companies can trick and persuade users to sign-up for their product — which is usually true for every product with a free trial; however, most people will only use the product a few times and forget about it. *Customers* are the result of a series of events. Building systems with interactions that is capable of sustaining a user’s attention both to other users and the locality of its use, requires the consideration of a strong UX strategy.

This presentation will give a few insights and tactics on ways to help increase your user engagement and create brand ambassadors.


Speakers
VB

Vince Baskerville

Vince is the co-founder and VP of Production for a startup: TripLingo, and maintains an industry blog at VincentJordan.com. He's been working as a Developer and Designer for over a decade and is known for crafting highly intuitive, engaging digital product. He's had the opportunity to work for the military, educational institutions, creative agencies and startups. 


Tuesday October 9, 2012 3:30pm - 5:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

6:30pm

Putting Process to Innovation - A Vicious Cycle of Thinking You've Got It and Starting All Over Again

Social started as a major innovation play, and over time it is becoming a more sophisticated function that must be operationalized across an organization. But as new platforms/ apps/ technologies are released faster and faster, M&As happen daily and updates are constantly pushed out...are we just in a vicious cycle? 

How should companies begin positioning the need for nimble innovation? How do companies keep up and quickly adopt new innovation that also has an organizational process?


Speakers
avatar for Nick Ayres

Nick Ayres

Nick Ayres manages social media marketing for Intercontinental Hotels Group (IHG), the largest hotel company in the world by number of rooms with more than 650,000 rooms and over 4,500 hotels across 100 countries. Prior to joining IHG, Nick spent nearly five years with The Home Depot, the world's largest home improvement specialty retailer with over 2,000 retail stores in the United States, Canada, Mexico and China. While at The Home Depot... Read More →


Tuesday October 9, 2012 6:30pm - 8:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

6:30pm

Army-of-1 Marketing: When YOU are the marketing department

Tips and tricks for the sole marketer, whether a small business owner, or the sole member of a marketing department.


Speakers
avatar for Jacki Schklar

Jacki Schklar

Jacki Schklar is Marketing Strategist for a medical/tech company in Atlanta. Schklar has consulted organizations including the City of Norcross, Plaid Enterprises and Splashfestivals in social media and interactive/online marketing. She is a domain name hoarder with websites including funny women’s site funnynotslutty.com, and new marketing focused tumblr marketingarmyof1.com. You may have seen editorial or ad content Jacki produced in/on/for... Read More →


Tuesday October 9, 2012 6:30pm - 8:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363
 
Wednesday, October 10
 

8:30am

Create a Revenue River - Repurpose Your Content & Cash In!

Attendees will learn successful ways to create new avenues of income in their businesses by taking work they've already done and turning it into products. We'll cover not just the concepts but also the nuts & bolts of podcast and audio book production.


Speakers
avatar for Sandy Carman

Sandy Carman

Voicework on Demand
Voicework on Demand, Inc. CEO Sandy Weaver Carman spent more than 30 years talking on the radio before deciding to start an audio production company. As a voice talent and audio editor, Sandy works with writers, coaches and speakers, helping them to create audio programs from their books, webinars and keynotes. Whether working with audio they provide or starting from scratch, Sandy develops products for her clients that provide a passive income... Read More →


Wednesday October 10, 2012 8:30am - 10:00am
Atlantic Station - Suite 145 Atlanta, GA

10:30am

The Coming Together of Search & Social

There are three main ways social media can have a positive impact on a company's search engine optimization efforts. Conversely, search marketing can influence social media in at least two ways. As the line between search and social continues to blur, come hear Stacy Williams explain how to best leverage these powerful digital marketing tactics in a holistic way.


Speakers
avatar for Stacy Williams

Stacy Williams

Founder, CEO, Prominent Placement
Stacy Williams founded Prominent Placement, a full-service, award-winning Atlanta search marketing firm, in 2001. Prior to this, Stacy’s career spanned both coasts, serving at advertising agencies in both Los Angeles and Atlanta. A graduate of the University of California at Berkeley's Haas School, she received a B.S. in Business Administration, with an emphasis in Marketing. Stacy also received an M.A. in Communications Management from the... Read More →


Wednesday October 10, 2012 10:30am - 12:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

10:30am

Mobile Automation for Business Practices
Speakers
avatar for Kashi Sehgal

Kashi Sehgal

Kashi Sehgal is Co-Founder and CEO of Gigabark – a mobile messaging company specializing in phone,text messages, and survey broadcasts, automating business processes, and custom solutions. She has also co-founded two non-profits. The Mentor Walk was started as an effort to reduce the high school drop-out rate in Georgia and to celebrate mentoring. The second is Music For Tomorrow – launched because of the immediate relief needed by... Read More →


Wednesday October 10, 2012 10:30am - 12:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

10:30am

Easy Peasy E-Mail Marketing

E-Mail Marketing is one of the most important and cost effective things a small business can do to create and engage a loyal following that will buy their products and spread their word. Yet their are many lonely opt-in boxes on websites where the business owner never sends anything out or does so so sporadically that it actually works against them. 

This session will go over the what the the why of sending out e-mails which are usually the questions that present the biggest obstacles to doing so.


Speakers
avatar for Judi Knight

Judi Knight

Judi is the founder of New Tricks; where she works with small businesses to create their branded online presence with a WordPress websites as the hub. Judi also helps her clients learn to use Social Media strategies to grow their businesses. Judi brings a wealth of experience and savvy to her work with a Ph.D. in Clinical Psychology and a history as a successful, serial entrepreneur.  | | Judi organizes the Atlanta WordPress Users Meetup... Read More →


Wednesday October 10, 2012 10:30am - 12:00pm
Atlantic Station - Suite 145 Atlanta, GA

1:30pm

Timeline Apps and Facepile: Making Sense of the Latest from Facebook as a Non-Developer

Facebook is the biggest player in social media, it’s where virtually every brand needs to be. Yet, how to get involved can be a bit confusing when the platform seems to change every few months. 

The latest group of changes, which included Timeline and Brand Pages updates, is one of their most significant updates. This session will give a “quick and dirty” rundown of the latest changes (those in the last calendar year) and why they matter to brands. 


Speakers
avatar for Lindsay Reene

Lindsay Reene

Lindsay Reene is a Social Enagement Manager at Engauge. She has three years of experience in social strategy, social engagement, and digital marketing. She has led progressive social media initiatives and has been actively using social channels personally for eight years. She has led social strategy and engagement for tier one CPG and retail clients, including multiple Coca-Cola brands. Lindsay is actively involved in church life and loves the... Read More →


Wednesday October 10, 2012 1:30pm - 3:00pm
Atlantic Station - Suite 145 Atlanta, GA

1:30pm

Crystal Balling: Atlanta Mobile Leader's Forecast

How will mobile impact your life on a daily basis in 5 years? What about 10? Will we all live the "Minority Report" future or will we drown in a thousand different smart phones and tablets? Will our wallets disappear as credit cards go digital or will plastic prove to be a savvy survivor? And will Atlanta stake a claim as  a leader in the mobile space, given the strong foundation built by Coca-Cola, Home Depot, Turner, and a thriving start-up scene?
Join several of Atlanta's leading voices on mobile to hear perspectives that are both global in reach and local in impact.


Moderator:
Doug Busk, Director – Mobile Technologies & Strategy, The Coca-Cola Company

Panelists:
Jim Donovan - Mobile & Connected Device Solutions, Turrner Broadcasting Systems
Matt Jones – General Manager, Mobile – The Home Depot
Sean Wood – Founder, CEO – Free World Media


Speakers
avatar for Doug Busk

Doug Busk

Director - Mobile Technologies & Strategy, The Coca-Cola Company
With over 10 years’ leadership experience in the mobile space, ranging from interactive television to mobile grassroots strategy, Doug Busk brings a diverse background to his role as Director of Mobile Technologies and Strategy within the Global Connections marketing team at The Coca-Cola Company. In that position, Doug is responsible for High Leverage Initiatives --- strategic projects that have a direct impact on the company’s sales... Read More →


Wednesday October 10, 2012 1:30pm - 3:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

1:30pm

Building Sandboxes to Spur Innovation

The game is no longer about controlling verticals, but rather about convening networks of likely and unlikely partners to work to solve a shared issue.

Mixing biological research of swarms, flocks, and anthills with contemporary case studies of corporate brand and nonprofit collaborations, you will learn a proven methodology for fostering innovative breakthroughs in dynamic environments.


Speakers
avatar for Scott Henderson

Scott Henderson

As managing director of CauseShift, Scott helps clients attract, engage, and activate passionate people using emerging media and collaborative initiatives. He has helped launch WeCanEndThis.com,StartupAmericaPartnership.org and 7billionactions.org and has provided strategic counsel to P&G, UNICEF, TLC/Discovery Channel, Aetna, and the UN. Scott is a regular keynote speaker and has been featured in numerous... Read More →


Wednesday October 10, 2012 1:30pm - 3:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

3:30pm

Answering the Call: How Business is Adapting to, and Embracing, the Mobile Internet

Our panel of mobile practitioners includes representatives from established Fortune 500 companies, a young dynamic start-up making mobile device accessories, a mobile consulting firm and a well-known non-profit.

Each of the five panel members will provide a brief overview of their role within their organization and highlight how the shift to a more mobile Internet is affecting their work. Following the introductions, the moderator will ask a series of questions about current issues affecting the mobile Web, to which each participant will offer their insights, outlooks and opinion on how their respective organizations are coping with a market that is growing rapidly, transforming business and creating challenges for marketing organizations regardless of industry.

Following the series of scripted questions posed by our moderator, and contingent on time available, we will open the floor up for questions from audience members that can either be addressed to the entire panel or individual panel members.

This is your opportunity to meet leaders in the mobile internet space who are dealing with these challenges on a daily basis and helping some of the leading companies and organizations in our region succeed. Plan to attend this session for some great insight, valuable learning and incredible networking.

Our panel consists of:

Adam Roe – VP of Global eCommerce and Custom Cases at Case-Mate, the leader in the design of fashion-forward accessories for mobile technology and tablets

Bill Keen – Director of Mobile Solutions for InterContinental Hotels Group, the world's largest and most global hotel company

Colleen Romero – Director of Digital Marketing at NAPA Auto Parts

Danny Davis – Founder and CEO of Proving Ground, an Atlanta based technology group providing mobile application strategy and implementation services

Kelley Mitchell Price – Managing Director, Digital Experience, American Cancer Society

Dan Backhaus – VP, Marketing at Infuz. (Panel Moderator)


Speakers
avatar for Dan Backhaus

Dan Backhaus

VP, Strategy, SQ1
Dan has over 15 years of experience in digital marketing, web development and enterprise software, working with global brands and some of the largest companies in the world. | | His diverse background includes service in our nation’s military, stints at SAP, Xerox, TSYS, several technology startups and leading interactive agencies in Europe and the U.S. Entrepreneurial by nature, Dan thrives on a fast-paced environment. He has raised... Read More →
avatar for Danny Davis

Danny Davis

Danny Davis is the Founder and CEO of Proving Ground, an Atlanta based technology group providing mobile application strategy and implementation services. Proving Ground helps clients explore how to leverage their core assets to create innovative mobile e
avatar for Bill Keen

Bill Keen

Bill Keen is Director of Mobile Solutions for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world\'s largest and most global hotel company.\nIn his role, Mr. Keen has responsibility for mobile channel product strategy and marketing program
avatar for Kelley Mitchell Price

Kelley Mitchell Price

As the Managing Director, Digital Experience for the American Cancer Society, Kelley Mitchell Price is responsible for combining powerful digital marketing strategies with innovative design to create experiences that help make a positive impact on the liv
avatar for Adam Roe

Adam Roe

Adam is the VP of Global eCommerce and Custom Cases at Case-Mate, the leader in the design of fashion-forward accessories for mobile technology and tablets. Founded in 2006, Case-Mate is a local Atlanta success story. In just six years, the company has gr
avatar for Colleen Romero

Colleen Romero

Colleen Romero has more than 12 years of digital marketing experience across multiple industries, including mobile/wireless, entertainment, and automotive. Ms. Romero is currently Director of Digital Marketing at NAPA Auto Parts, where she is responsible


Wednesday October 10, 2012 3:30pm - 5:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

3:30pm

How to Outwit and Outlast the Competition! Creating Your 3-5 Year Marketing Strategy

Do you know where you want your business to be in 3-5 years? What about where you want it to be in six months? Everything you do in your business should be strategically helping you reach the ultimate goals you have for your brand. When the show "Survivor" came out, it was the first reality show to hit television. It was a "game-changer," and every season of Survivor leads into the next one as viewers ache and beg for more of the in-the-wild drama. That's exactly what you have to be with your business.

Takeaways:

1. Walk away with the tools you need to make a solid 3-5 year marketing plan.

2. Understand how to leverage social media for your ultimate goals, and repurpose your content to increase engagement.

3. How to understand trends to market yourself, increase revenue and build a large audience.

 


Speakers
avatar for Crystal Collins

Crystal Collins

Crystal Collins has been a professional blogger for over four years now in the healthy living niche. Within a year of starting her first blog, she was earning a full-time income online. She then started a professional blogging conference called the Savvy Blogging Summit, and has since launched several blogs, communities and business ventures including but not limited to the Marketing Calendar Blueprint and the Savings Nation program. Crystal... Read More →


Wednesday October 10, 2012 3:30pm - 5:00pm
Atlantic Station - Suite 145 Atlanta, GA

3:30pm

Technology Panel Showcase

Please join Dorothéa Bozicolona-Volpe for an amazing panel comprised of some of Atlanta's cutting edge technology companies for a review of their capabilities and the remarkable work they are conducting for brands and fans alike.

Dorothéa Bozicolona-Volpe, Moderator

Charles Lumpkin - BLiNQ Media

Ray Abram - Nearby This 

Adam Wexler - Insightpool

Sid Slover - Learn It Live

Michael Allenberg - perSEEv.me

Harry Palles - RocketDispatch

Marcel Crudele - Soket

Sean Cook - ShopVisible

Wen Tian - SnapHop

Stevens Young - Teledini


Speakers
avatar for Ray Abram

Ray Abram

CEO, NearbyThis
Ray has started several tech companies, including singledIn.com, one of the first matchmaking sites in Atlanta, and 611Rent.com, a Web solution for property managers. His newest venture, NearbyThis, helps people find things to do nearby and integrates mobile deals and social media postings. Ray started his career in music, managing several groups at Sony Music Entertainment and Polygram Records. After Polygram closed its doors... Read More →
avatar for Michael Allenberg

Michael Allenberg

perSEEv.me
Michael Allenberg is Co-Founder and CEO of perSEEv.me.  Michael is an active member of | Atlanta’s start--‐up community and technology sector. Michael holds several degrees and | Graduated Magna Cum Laude from SCAD Atlanta. He has an extreme passion for experience design and experimental music. His other passion is his  wife and twins. perSEEv.me was formed in early 2011, enabling  individuals to manage... Read More →
avatar for Dorothea Bozicolona-Volpe

Dorothea Bozicolona-Volpe

Principal & Owner, Social Espionage, LLC
Dorothéa Bozicolona-Volpe is a strategic marketing executive who is fluent in 4 languages. She specializes in developing business for international brands (Fortune 500) via integrating social media and digital strategies, strategic partnerships and marketing technologies. She also teaches marketers how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans. Some... Read More →
avatar for Sean Cook

Sean Cook

ShopVisible
Sean drives constant innovation through extensibility, agility and the iterative enhancements of the ShopVisible commerce technology and the best practices of the ShopVisible team. He assures that the solution is robust, responds in real time, and adapts to changing market and technology conditions faster than the competition. He is a frequent presenter and educator on the topic of integrated touch point commerce. Additionally, he has... Read More →
avatar for Marcel Crudele

Marcel Crudele

CEO, Soket
Marcel is the Founder + CEO of Soket. He’s a serial entrepreneur with a background in social, technology, and online customer engagement, including significant experience on the front lines of solution development (aka coding), business analysis, start up prestidigitation, and operations. | | Soket is a Social Content Management System that provides a single place for local businesses to orchestrate “all that online... Read More →
avatar for Harry Palles

Harry Palles

CEO, Rocket Dispatch
Harry N. Palles is a seasoned business executive with over 20 years technology executive management and sales experience in Atlanta.  Before joining Rocket Dispatch as CEO, he has held positions in various large and small organizations including IBM Global Services, Unisys, Bank of America, Derivion, FirstView and Harbor Payments, an American Express Company.  Harry earned a Bachelor of Science degree in Finance and a Master... Read More →
avatar for Sid Slover

Sid Slover

President, Learn It Live
Sidney is a co-founder of Learn It Live and the acting president. He is a former Peace Corps Volunteer in Nepal and Honduras. After returning from Nepal, he founded Maya Trading, a Web-based enterprise that imported and sold fair trade artisan goods from Southeast Asia and Central America. He also founded Deca Donas, a social enterprise in Honduras that specializes in baked-goods manufacturing and distribution, with all profits... Read More →
avatar for Wen Tian

Wen Tian

SnapHop
Wen Tian is the Co-Founder and CEO of SnapHop. SnapHop is a software company that provides Software as a Service solutions that enable businesses and enterprises to rapidly build and launch a mobile presence that is accessible from smartphones and tablets. | | We are a mobile first company. We design and test our solutions to work on variety of mobile devices from the get go. Our solutions are built using proven enterprise grade... Read More →
avatar for Adam Wexler

Adam Wexler

Chief Evangelist Officer, Insightpool
Adam Wexler is the Founder and Chief Evangelist Officer at Insightpool, where they help brands identify their top influencers and activate their greatest advocates. Prior to Insightpool, Wexler was the mastermind behind GoRankem, the cheat sheet for music discovery. | | Wexler has been invited to speak in front of thousands of students and event attendees about social media. Of note, Adam has participated in Technology Association... Read More →


Wednesday October 10, 2012 3:30pm - 5:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

7:00pm

SHARPIE Slam: A LIVE Art Battle!

Sharpie Slam is a high-energy, live art battle and the premier social event for Digital Atlanta, a week-long series of technology-focused events. In its second year, Sharpie Slam is expanding to incorporate five teams of Atlanta’s finest artists. Teams will be given 65 minutes to turn a white 8x8-foot board into a work of art that visually portrays the night's theme, which will not be unveiled until the night of the event. Each team will be armed with Sharpie Permanent Markers® of various colors and sizes. At the end of the night, the audience will help determine the winning team by casting their vote. The winning team will be awarded a GRAND PRIZE of $500. This year, there will also be an opportunity for event goers to show off their own artistic skills with Sharpie and Ink It Pink™ to support Breast Cancer research, treatment and education.
 

Badges

 While it is preferred that you have a Digital Atlanta badge, it is not required to attend this event. We have plenty of room for your friends and co-workers, but Sharpie Slam will be first-come, first-serve. Doors will open at 6:30pm and the art battle will begin at 7:30pm. Bring an ID if you plan to drink!

Artists:

Jairu Ollennu - Engauge, www.jairu.com

Kyle Brooks - Black Cat Tips, http://www.blackcattips.com

Pete Lawton - Nebo, www.petelawton.com

John Gee

Yoonhwa Jang - yoonhwa.com

Steven Alvarez - http://stevealvarez.tumblr.com

Whitney Sherrill - http://cargocollective.com/whitneysherrill

Megan Johnson

Manithda Anou - http://manithda.com

Gustavo Soto - gustavosoto.com


Music:

DJ Wyld Stallion - https://www.facebook.com/djWyldStallion 

Voting:

This year, the audience will be able to text in their vote! Each audience member will be allowed one vote each and voting will open at the start of the competition.

Shuttle:

For Digital Atlanta attendees coming from Atlantic Station, we have arranged an additional stop on 17th Street west of West Peachtree. Guests who park at Atlantic Station will board the shuttle at the Wells Fargo Outbound stop located on 17th Street across from the Wells Fargo building. This is the last stop for the shuttles as they head back to the Arts Center MARTA station. Remain on the shuttle at the Arts Center MARTA station. Once the shuttle departs from the Arts Center, the first stop will be the 17th Street/West Peachtree stop for The Loft. The shuttle will run from 6:00pm - 10:30 pm.

Parking:

Parking is available at the deck at Center Stage. It ranges from $5-$10 depending if there is a show at Center Stage the same night. There are additional parking lots on 17th Street. Bring cash if you plan to park. Directions: http://www.centerstage-atlanta.com/directions

 



Wednesday October 10, 2012 7:00pm - 11:00pm
The Loft at Center Stage
 
Thursday, October 11
 

8:30am

Making the most out of Google+

While the most popular tools for social interaction remain Facebook and Twitter, Google is pushing Google+ very hard and you can use that to your advantage. Learn how to make the most of Google+ to help your site rank higher in the search results and attract more clicks than your competitors.


Speakers
avatar for Mickey Mellen

Mickey Mellen

Green Mellen Media
Mickey Mellen is a 36 year old freelance web developer living in Marietta. He's the co-founder of Green Mellen Media, where they work with small businesses, churches and individuals to help them further their reach on the internet. He also writes for a handful of blogs, the largest being Google Earth Blog.


Thursday October 11, 2012 8:30am - 10:00am
Atlantic Station - Suite 145 Atlanta, GA

8:30am

Blogger Outreach: How to Rally Bloggers to Your Cause

Bloggers reach millions of readers every day and often significantly influence their readers. Joinpresenters from Everywhere to learn how to most effectively reach out to bloggers, enlist and enrollthem in your cause and raise awareness about your organization online.


Speakers
avatar for Danica Kombol

Danica Kombol

President, Everywhere
Danica Kombol is the founder of the Everywhere Agency, a leading social media marketing firm with clients such as Macy’s, Cox Communications, Imax and Coca-Cola. Everywhere holds the Guinness Record for the “most widespread social marketing message” as a result of their social good campaign, #BeatCancer. As a Social Media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began... Read More →


Thursday October 11, 2012 8:30am - 10:00am
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

10:30am

ArtClix at the High Museum

Come see how The High Museum is using mobile technology!

The High's awarding winning Smartphone app, ArtClix, will be profiled.

The app uses social media in an interpretive manner in the exhibition gallery.


Speakers
avatar for Julia Forbes

Julia Forbes

Head of Museum Interpretation, High Museum of Art
Julia Forbes is the Shannon Landing Amos Head of Museum Interpretation at the High Museum of Art. She manages the development of all materials (docent-led tours, audio tours, interpretive gallery tools, labels, mobile technologies, etc.) used by visitors to learn about the Museum’s permanent collection and special exhibitions, including the Greene Family Learning Gallery. She has held education positions at the Smithsonian’s... Read More →


Thursday October 11, 2012 10:30am - 12:00am
Atlantic Station - Suite 145 Atlanta, GA

10:30am

Crisis Management in the Digital World

At a time in which any individual can be a content creator and publisher, there is increased opportunity for unforeseen issues to quickly jeopardize a brand’s image. Clear crisis communication strategies are even more important in today’s digital world. 

This session will outline best practices for online crisis communication and management, including crisis preparedness, response processes, monitoring and recovery. The speaker will walk through examples and learnings from several brand case studies. 


Speakers
avatar for Rene Smith

Rene Smith

Rene Smith is a Social Engagement Manager at Engauge, a full-service marketing agency. There, she oversees social strategy, channel moderation, and engagement for a variety of large brands, including Chick-fil-A. She has over two years of experience working in social media, specializing in content strategy and online crisis management.  | | Rene is a food, fashion and design enthusiast who enjoys connecting with others. Follow her at... Read More →


Thursday October 11, 2012 10:30am - 12:00pm
Atlantic Station - Suite 145 Atlanta, GA

10:30am

No One Cares About Your Content--Yet.

While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.

Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.


Speakers
avatar for Cliff Seal

Cliff Seal

UX Designer, Pardot
I'm a UX Designer at Pardot, and the founder of MusicGrid.me and Logos Creative. You’ll most often find me in WordPress or trying to get jQuery to do something ridiculous. I enjoy solving problems for people through smart design (of any kind) and reliable implementation. | | My wife, April, and I live in Atlanta. I would venture to guess that we fill our time with activities common to the average urban twenty-something: staying active... Read More →


Thursday October 11, 2012 10:30am - 12:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

10:30am

Love Your Brand, Set it Free (Branding in the Digital Age)

The social world has shattered the idea of a brand as something that can be controlled. Technology and social media have forever changed relationships between customers, companies and their brands. This session explores branding in the digital age, including how to influence brand perceptions and inspire passionate advocacy for your brand. Learn who really owns your brand, how letting go creates value and why liberated brands succeed.


Speakers
avatar for Joellyn Sargent

Joellyn Sargent

Principal and Founder, BrandSprout
Joellyn “Joey” Sargent, principal of BrandSprout, helps organizations dramatically improve the impact of their marketing efforts, creating vigorous growth and powerful brand presence. Joey’s experience extends from start-ups to the Fortune 100, managing global strategy for marketing, branding and product management at companies including PGI, Glenayre Technologies and BellSouth (now AT&T) and UPS.   A frequent... Read More →


Thursday October 11, 2012 10:30am - 12:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

1:30pm

Pinterest for Business

Pinterest has quickly risen to the 3rd most visited site. Businesses are slowly beginning to understand the impact of visual currency and
hyper-social sharing.

This panel will uncover real facts, discuss case studies and best practices on how Pinterest may be utilized as a business tactic.


Speakers
avatar for Toby Bloomberg

Toby Bloomberg

President, Bloomberg Marketing
Toby Bloomberg is recognized for her expertise in combining social media with traditional marketing values. Founder of Bloomberg Marketing/Diva Marketing, she works with organizations to leverage social media to build relationships though the people who are the stories of the brand: employees and customers. Her blog Diva Marketing is a Forbes Pick of Best Women Blogs on Marketing & Social Media. She is the author of Social Media Marketing... Read More →
avatar for Dorothea Bozicolona-Volpe

Dorothea Bozicolona-Volpe

Principal & Owner, Social Espionage, LLC
Dorothéa Bozicolona-Volpe is a strategic marketing executive who is fluent in 4 languages. She specializes in developing business for international brands (Fortune 500) via integrating social media and digital strategies, strategic partnerships and marketing technologies. She also teaches marketers how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans. Some... Read More →
avatar for Kirsten Kowalski

Kirsten Kowalski

Principal & Owner, KKD Portraits
Kirsten Hunt Kowalski is an attorney and professional portrait photographer in Alpharetta, Georgia. She graduated with a BA in photojournalism in 1993 and then went on to earn her JD from Cumberland School of Law in 1996.  Through college and law school Kirsten worked as a freelance photojournalist and was published in various magazines and newspapers in the Southeast.  She is currently General Counsel for a full service real estate... Read More →
avatar for Kelly Lieberman

Kelly Lieberman

President, Tribe 2.0
Kelly is a social media manager and consultant, working with businesses and organizations to help them grow comfortably social on the inside so that they can better utilize social media platforms. Kelly keeps up-to-date with constantly evolving technologies in social networking, the blogosphere, search tools and Web 2.0, and works closely with clients to create  innovative, integrated, and effective social media strategies.  Community... Read More →


Thursday October 11, 2012 1:30pm - 3:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

1:30pm

How Content is Evolving Digital Media

How Content is Evolving Digital Media -- Learn how content, distribution and new plaftforms will evolve the emerging ecosystem.

 

Moderator:

Asante Bradford - Project Manager for Digital Entertainment and Media, Georgia Department of Economic Development

Panel:

Bill Fasig - Chief Marketing Officer, Sports Challenge Network

Tony Quinn - CEO & Founder – IQ (previously IQ Interactive)

Eric Deren - Owner & Creative Director at Dzignlight Studios - VFX Supervisor / CG Supervisor / Stereoscopic 3D Supervisor

Chidi Afulezi - Product Director with Turner Broadcasting’s Audience and Multi Platform Technologies (AMPT)

Iziah Reid – Principle Hero 360°Marketing

 


Speakers
avatar for Asante Bradford

Asante Bradford

Project Manager for Digital Entertainment and Media, Georgia Department of Economic Development
Asante Bradford is Project Manager for Digital Entertainment and Media for the Georgia Department of Economic Development, the sales and marketing arm of the State of Georgia.   The Global Commerce Division conducts extensive business development, sales, marketing and promotional activities in order to attract entertainment projects and businesses to the state. The division’s team also assists the local, national and international... Read More →


Thursday October 11, 2012 1:30pm - 3:00pm
Atlantic Station - Suite 145 Atlanta, GA

1:30pm

Relevancy and Context: The Key to Great Mobile Experiences

While we've been using the term "personal computing" for well over 40 years, the device in your pocket is really the first computer-worthy of the moniker. Consider that the typical smartphone possesses the senses of vision, audition, mechanoreception, equilibrioception, and thermoception; and they’re all backed by information regarding the user's location, friends, schedule, correspondence, etc. Now, top it off with a full-time connection to the Internet. If we define context as the sum total of everything that the user is experiencing at the moment of engagement, then the mobile device has the unique ability to gather contextual information and provide relevant content in ways never before imagined.


Speakers
avatar for David Reeves

David Reeves

VP, Director of Creative Innovation, 22squared
David builds bridges between man and machine. His notable background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. David left Moxie Interactive's (Atlanta) Technical Strategy group in July 2010 and started his own company, Romp Interactive, where he focused exclusively on mobile technology and ideation for many Fortune 500 companies, including AT&T, Verizon Wireless and 20th... Read More →


Thursday October 11, 2012 1:30pm - 3:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

3:30pm

The U.S. Marine Corps: Building a national brand strategy to support the local level

Every organization and corporation is now aware that a social media presence is a must. Of the myriad problems that come from entering into a dialogue with consumers and customers, one of the most complex is how to orchestrate the social media strategy and management internally. Each internal team from PR to advertising has an agenda for social media, and the conflicts become more pronounced when a corporation has member institutions (such as a franchisee model). The U.S. Marine Corps faced similar problems when rolling out its social media program – not only did the program have to address the needs of a national brand strategy, but also had to work on a local level to support the recruiter. Learn from the agency leaders who created the strategy behind the program as well as the recruiters who use it on the local level.


Speakers
avatar for Marshall Lauck

Marshall Lauck

Chief Operating Officer, JWT
Marshall currently serves as the Chief Operating Officer for the JWT Atlanta, Dallas and Houston offices, leading the staff alongside Chief Creative Officer Perry Fair. Prior to becoming COO, Marshall acted as the account lead for the United States Marine Corps where he led the direction and strategic development for the account for over six years. Before joining JWT, Marshall served in the Marine Corps, first in an operational assignment at Camp... Read More →
avatar for Major Seth W. MacCutcheon

Major Seth W. MacCutcheon

Commanding Officer, U.S. Marine Corps Recruiting Station Atlanta
Major Seth W. MacCutcheon is the Commanding Officer of the Marine Corps Recruiting Station in Atlanta. As CO, Major MacCutcheon is in charge of 93 Marines and manages 14 Recruiting Sub Stations. Major MacCutcheon received his commission as an officer in the Marine Corps in 1999 and has served in Kosovo as a Rifle Platoon Commander and deployed to Al Anbar Province, Iraq as Company Commander for 3rd Light Armored... Read More →
avatar for Sunni Thompson

Sunni Thompson

Associate Digital Strategy Director, JWT
Sunni, Associate Digital Strategy Director, is responsible for the strategy behind the digital solutions JWT develops on behalf of the United States Marine Corps. She is charged with making sure executions such as websites, mobile campaigns and social networking profiles appropriately align with the needs of the brand. Sunni achieves measurable results by using research and data to drive insight and inspiration throughout the strategic... Read More →


Thursday October 11, 2012 3:30pm - 5:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

3:30pm

Using Mobile Engagement Tools/Platforms to drive revenue and relationships

MoZeus offers a turn key platform that will increase engagement at B2B/B2C events and in-store, increase the quantity and quality of lead generation and increase social media activity.

We offer innovative platforms and mobile applications that leverage today's biggest passion points – smartphones/tablets, social media, email and photo/video sharing. MoZeus developed the SMART Activator, the most used Marketing APP in the world, to offer clients multiple engagement tools, on one device – smartphones or tablets. In the first year of existence, more than 100 brands, agencies or sports properties leveraged the SMART Activator at over 100,000 event days resulting in 5 million unique leads and 20 million survey questions answered.

In short, the software within our app allows brands to engage consumers in a variety of different ways, all on ONE device. The most popular components include:

- Dynamic Data Collection
- Instant Wins
- Flash Games
- Photo Marketing (Green Screen and Overlays)
- Video Capture
- Station Experiences
- Augmented Reality
- Real-Time Sweepstakes
- Mobile Donations for Cause Marketing


Speakers
avatar for Scott Sheppard

Scott Sheppard

Scott Sheppard is President and Chief Technology Officer of MoZeus. Scott is a serial entrepreneur with more than 20 years of experience at organizations ranging from technology start-ups to Fortune 500 companies. Scott has expertise in product research and design, development, and management. | | Scott's past history with creating successful technology start-ups has helped shape the overall mission and early success of MoZeus Worldwide. Scott's... Read More →


Thursday October 11, 2012 3:30pm - 5:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

3:30pm

Crowdfunding 101: Show me the Money!

Crowd sourced funding is changing the way entrepreneurs, entertainers, artists, and non-profits fund their projects. Allison Steele of Baby Robot Industries will present a brief discussion on the impact of crowd funding. Next Lauren Thomas and Dantes Rameau of Atlanta Music Project will share best practices for launching your own campaign. By the end of this session, you’ll have a roadmap with action steps and best practices that you can use to launch your own crowd funding campaign and improve the odds of reaching your goal. The presentation will conclude with a Q + A session with the presenters so bring your ideas and questions to share.


Speakers
avatar for Dantes Rameau

Dantes Rameau

Dantes Rameau: Born and raised in Ottawa, Ontario, Canada. Bassoonist. Graduate of the of the Abreu Fellows Program and too many other institutions. Currently living in Atlanta, working as executive director of the Atlanta Music Project.  
avatar for Allison Steele

Allison Steele

Allison Steele is one of the founding partners of Baby Robot Industries, Inc. Allison specializes in creating non-traditional marketing campaigns for clients ranging from sole proprietor small business to Fortune 500 companies. She has helped clients to create crowd source funding campaigns, social media promotions and community building, e-commerce, and online-to-real world transitional marketing. Her marketing efforts have been featured on MTV... Read More →
avatar for Lauren Thomas

Lauren Thomas

Lauren Thomas is a digital marketing strategist with a passion for connecting with people through social media, storytelling, and travel. She specializes in social media marketing and has worked with a variety of clients, ranging from small business to Fortune 500 companies like Macy's. Lauren also speaks about new media and marketing and has spoken at industry events including the Atlanta Food Blog... Read More →


Thursday October 11, 2012 3:30pm - 5:00pm
Atlantic Station - Suite 145 Atlanta, GA

5:30pm

Email vs Social – Better Together? (AiMA Event)

*THIS IS NOT PART OF THE OFFICIAL DIGITAL ATLANTA LINEUP AND THERE IS A SEPARATE CHARGE FOR THIS EVENT.*

Yes, social media is the newest marketing and PR channel you cannot ignore.  And yes. Email is the most effective marketing channel for driving attributable revenue. Which one should you invest in?  Our panelists of thought leaders and program managers from Atlanta’s leading companies in email and social media will compare, contrast and resolve the pros and cons of each channel in a no-fluff, no-holds-barred debate and discussion that will provide you with valuable, actionable insights.

Moderator

  • David Favero, Sales Director, Shoutlet

Panelists

  • Amy Martin, Account Manager, Silverpop
  • Janis Middleton, Community Manager, StudioCom
  • Simms Jenkins, CEO, BrightWave Marketing
  • Adam Naide, Executive Director of Social Media Marketing, Cox Communications

 


Thursday October 11, 2012 5:30pm - 7:30pm
5 Seasons Westside 1000 Marietta Street Northwest #204 Atlanta, GA 30318

6:30pm

The Accidental Community: Ten Years of Dragon*ConTV

Before YouTube, Twitter or Facebook existed, there was Dragon*ConTV ... a loose collection of Dragon*Con volunteers who started making comedy videos in 2002. After ten years on-line, Dragon*ConTV uses a variety of content management and social media to connect to fans and contributors. Learn how a few funny videos became a centerpiece of the world's largest pop-culture convention.


Speakers
avatar for Brian Richardson

Brian Richardson

Brian Richardson is an electrical engineer who somehow migrated into the world of marketing. After 16 years in the computer industry, Brian makes use of his video editing, broadcast and podcasting experience both professionally and as a volunteer. | | Brian is a Senior Technical Marketing Engineer at Intel Corporation and videography director of Dragon*Con. Brian is also the co-founder and executive producer of Dragon*ConTV.


Thursday October 11, 2012 6:30pm - 8:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

6:30pm

Digital Startup Founder's Panel

The Atlanta Startup / Founder’s Panel aims to take a hard look at our local digital startup scene and discuss what’s working, what’s missing and what can be done to improve things to foster more entrepreneurship and “put us on the map” with other digital startup hubs like Boston, Austin and Silicon Valley. The moderated panel features some of Atlanta’s most prominent and successful digital entrepreneurs, people who not only talk-the-talk but have succeeded where so many others have failed… and who have the scars to prove it. If you’re a busy entrepreneur yourself and have time to attend just one session this week, make it this one and come by to learn, ask questions, and network with some undisputed digital leaders.

 


Speakers
avatar for Rob Frohwein

Rob Frohwein

Co-founder, CEO, Kabbage Inc.
Rob Frohwein is the creator, co-founder and CEO of Kabbage, Inc., an innovative online financing corporation based in Atlanta, Georgia that provides working capital to small businesses that primarily through online marketplaces including eBay, Amazon, Etsy, and independent online stores. Kabbage is fully automated, enabling a customer to land on the site and receive funding within 10 minutes.  Kabbage has amassed more than 50,000 accounts... Read More →
avatar for Phil Hill

Phil Hill

Phil is a self-described “44 year English guy who moved to the US 18 years ago having yomped-it around the world with a backpack. At the time he settled in Atlanta, GA with the backpack and $267 in cash. His obsession is to create and run early stage technology companies and his current start-up is called FlashIssue.com and has been described as "an insanely cool marketing tool" for small businesses and entrepreneurs. Previously, he had... Read More →
avatar for Dave Williams

Dave Williams

CEO, President, BLiNQ
Dave Williams is the CEO and President of BLiNQ Media. Under Dave’s leadership, BLiNQ isrecognized as a global industry leader in Facebook and social network advertising, being oneof the first companies throughout the world to offer a scalable Facebook advertising managedservices and technology solution. Prior to founding BLiNQ Media, Dave was co-founder and chiefstrategist for 360i, one of the country’s most successful search... Read More →


Thursday October 11, 2012 6:30pm - 8:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

8:00pm

Startup Founders Happy Hour
Thursday October 11, 2012 8:00pm - 10:00pm
Atlantic Station - Meehan's Public House 232 19 St. NW Suite 7165, Atlanta, GA
 
Friday, October 12
 

8:30am

Effective Digital Friendraising

Social Media can be an effective way to maintain relationships with the various constituent groups within your community.  Learn about best practices to actively engage your constituents and how to expand your nonprofit’s outreach using social media tools.


Speakers
avatar for Rachel Ezzo

Rachel Ezzo

Rachel is the Director of Development and Communications at Kate’s Club. Rachel works directly with the organization’s Executive Director and Board to set the fundraising strategy for the organization which includes cultivating individual donors, executing social media campaigns related to fundraising and donor campaigns, developing peer-to-peer fundraising activities, leading grant and foundational opportunities, and supporting... Read More →


Friday October 12, 2012 8:30am - 10:00am
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

8:30am

The Power of Email Marketing

In just a few an hour, this information-packed seminar will demonstrate how email marketing – the hands-on, low-cost marketing tool – can really help drive business success.
In this session, participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

Participants will learn how to start and build a strong permission-based customer list, get their audience to open, read and act on their email, and use their past results to sharpen their email marketing program as they go along.

This practical seminar will provide a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Attendees will learn the latest best practices and proven strategies.

Participants will have plenty of time to ask questions, share experiences, and network with peers. And they’ll leave with real-world insights and knowledge that they can put to work immediately, to help their business succeed.


Speakers
avatar for Desiree Scales

Desiree Scales

Desiree Scales is Chief Executive Officer of Bella Web Design, Inc., an award-winning Atlanta-based company that provides a full range of web design and online marketing services.   Bella Web Design’s success is a direct result of Desiree’s expertise and experience, which has evolved into a passion to educate both businesses and organizations on how to use Internet technology to spur success. She has been a featured speaker... Read More →


Friday October 12, 2012 8:30am - 10:00am
Atlantic Station - Suite 145 Atlanta, GA

10:30am

Social Media, Digital Legacy, and Digital Immortality

This session will give an overview of the legal aspects relating to social media, digital assets and legacy, and the concept of digital immortality. It will review legal terms, concepts, cases, best practices, and trends. This interactive conversation will encourage the audience to explore their own digital legacy and what digital immortality will mean to them, their work, and their families.


Speakers
avatar for Deborah Gonzalez

Deborah Gonzalez

Deborah Gonzalez, Esq is an attorney and founder of Law2sm, a new kind of legal consulting firm focusing in the legal issues relating to social media. Originally an army brat she settled in NY and graduated from New York Law School. She came to GA in 2007 and was granted reciprocity to practice law here in 2008. Deborah was one of the first to acknowledge the impact social media and the law would have on each other and society. She strives to... Read More →


Friday October 12, 2012 10:30am - 12:00pm
Atlantic Station - Suite 145 Atlanta, GA

10:30am

Understand Social Media by Uncovering the True Motivation
Speakers
avatar for Eric Holtzclaw

Eric Holtzclaw

CEO, User Insight
Eric Holtzclaw is currently the Chief Executive Officer of User Insight, a user experience strategy and consulting firm. With more than 20 years of experience and a proven record of building businesses from the ground up, Eric identifies strategic service offerings and oversees operational excellence and innovation across the business. In addition to his role at User Insight, Eric serves on the HCI Advisory Board for Georgia Tech and mentors... Read More →


Friday October 12, 2012 10:30am - 12:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

11:30am

Food Truck Friday!

Check out some great local fare for lunch! Food Truck Fridays is still happening at Atlantic Station. You won't want to miss it!


Friday October 12, 2012 11:30am - 2:00pm
Atlantic Station - 17th St

1:30pm

How to Rule In the Land Where Content is King

Tactics for Managing the Real Work of Content Marketing 

1. Understand the Real Work of Content Marketing 

2. Know How to Put Content into Action

3. Develop Best Practice for Managing the Work of Creating & Organizing Content 

 

 


Speakers
avatar for Jennifer Osbon

Jennifer Osbon

Jennifer Osbon is a CEO of MegaPlayer, a full service social media agency. Her agency is a trusted partner of global brands challenged with thinking strategically about social platforms and developing next generation business models. A strategic thinker with deep interactive marketing and brand knowledge, Jennifer has crafted solutions for Coca-Cola, Sunglass Hut, K-Swiss, Verizon, Standard Register, Pearle Vision and others. She effectively... Read More →


Friday October 12, 2012 1:30pm - 3:00pm
Atlantic Station - Suite 145 Atlanta, GA

1:30pm

Influencer Marketing: 6 Steps to Gaining the Attention of Top Brands

Digital and social marketing has flipped traditional marketing on its head. Today, everyday people with serious passions for their interests are those with the most power. With their authenticity and credibility, they garner attention of consumers, which is very valuable to brands. 

Even with a closer eye on the relationships between blogger and brand, many content creators have partnered with brands to receive free trips and high value items in exchange for exposure. 

How can you be included in these campaigns? This session will cover six things social influencers can do to get the attention of brands.


Speakers
JC

Julia Cantor

Julia Cantor is a Sr. Digital Publicist at Engauge, a full-service marketing agency in Midtown Atlanta. She works in the Social Marketing Group leading Blogger Relations and Social Influence Marketing initiatives. Julia has worked with brands in the technology, CPG, and healthcare sectors throughout her career including clients such as Verizon Wireless, General Motors, Coca-Cola, Akamai, and Merck Serono. A Boston native, Julia holds an... Read More →


Friday October 12, 2012 1:30pm - 3:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

1:30pm

Can a mobile-centric social network become the destination?

Large social networks seem to still be grasping at straws around their mobile experiences and smaller companies don't seem to have the scale to be considered "the" destination. Is there someone that can satisfy both the needs of users as well as brands?


Speakers
avatar for Paul Schoknecht

Paul Schoknecht

Digital Experience Director, JWT
As Digital Experience Director at JWT Atlanta, Paul drives digital strategy and user experience for clients including U.S. Marine Corps, FEMA, Shell, Jiffy Lube, Transamerica, and U.S. Virgin Islands across the digital spectrum of web, mobile, social, gaming, and media. His passion for the space and his ability to translate current trends into marketing applications helps the brands that he works with stay at the forefront of innovation. His team... Read More →


Friday October 12, 2012 1:30pm - 3:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

3:30pm

Turner Sports Talks About the Trials and Triumphs of Launching Major League Sports Apps

Sports fans are some of the most passionate, loyal, and opinionated customers when it comes to mobile products and services. Yet sports apps can be some of the most complex and demanding to develop, test, and operate - even without the insanity of changed seasons, new rules, and unpredictable outcomes! Come hear the trials, and triumphs of producing sports apps at the largest and most public of magnitudes from the team that has produced the official apps for the NBA, PGA, PGA Tour, and NCAA March Madness.

Moderator:
Michael Adamson, VP, Sports New Products, Turner Sports

Panelists:
Robert Occhialini, VP, Products, NBA Digital
Thad Carr, Dir, New Product Development, NBA Digital
Mark Richards, Dir, Products, NCAA March Madness
Heather Wright, Dir, New Products, PGA/PGA Tour


Speakers
avatar for Michael Adamson

Michael Adamson

Vice-President of Sports New Products and Services, Turner Sports
Michael Adamson has been at the forefront of digital sports development for the past 8 years when he helped Turner Broadcasting assume the operation and production of NASCAR.COM. As part of the senior interactive team, he drove the design and development of the official site for NASCAR and several of its online products, transforming it from a PR-oriented league site to a comprehensive, digital NASCAR destination with original feature... Read More →


Friday October 12, 2012 3:30pm - 5:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

5:15pm

Closing Keynote
Speakers
avatar for Sig Mosley

Sig Mosley

I. Sigmund Mosley, Jr. is President of Imlay Investments, Inc., the personal investment company of John P. Imlay, Jr. Mr. Mosley serves on the board of directors ofthe several private companies. Mr. Mosley is also a Managing Partner of CTW Venture Partners, LLC. In addition, Mr. Mosley is a Director of The Imlay Foundation, Inc., Techbridge, CFY, and Entrepreneurs Foundation of the Southeast. Mr. Mosley is also a director of GATV, The CEO... Read More →


Friday October 12, 2012 5:15pm - 6:45pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

6:30pm

Closing Party at The Lobby at TWELVE sponsored by Proving Ground

You won't want to miss our FABULOUS Closing Party! After your last session, head over to The Lobby at TWELVE in Atlantic Station for a great evening with all your new friends from Digital Atlanta.

Live entertainment in a great space. More details coming!

Sponsored by Proving Ground


Friday October 12, 2012 6:30pm - 9:00pm
The Lobby at TWELVE 361 17th Street Northwest Atlanta, GA 30363