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Digital Atlanta will take place from October 8-12, 2012. To register, please go to our website or to our Eventbrite page. Badges are FREE until September 28th. After that, they will be 25.00. Badge replacement will also be 25.00.
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Tuesday, October 9 • 10:30am - 12:00pm
Public Relations for Start-ups

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Public relations serves a different role at various life stages of fast growth technology firms. Come to this session to learn how to:

*Increase the awareness of your firm in early stages

*Use publicity to hook next-stage investors

*Use media to reach different key audiences your business needs to thrive

*Techniques for using publicity and social media in early, mid and late stage growth periods

The PR experts, Lisa Calhoun and Scott Merritt, will use examples of how Atlanta technology firms have successfully used P.R. techniques to outpace their market. You'll come away with:

*A simple methodology to gauge the ROI of your publicity efforts


avatar for Lisa Calhoun

Lisa Calhoun

CEO & Founder, Write2Market
2012 Top 25 Entrepreneurs Atlanta & Ones To Watch Crafting the perfect reputation for industry leading organizations is a work Lisa started in childhood from her parents’ print shop. She has carried that forward with the organization she founded, Write2Market. From its headquarters in Atlanta, the growing industry leadership practice crafts powerful reputations for some of the top business brands in the United... Read More →
avatar for Scott Merritt

Scott Merritt

Senior Account Manager
Scott Merritt is a public relations and media relations expert with more than 13 years of experience in a variety of industries. Most recently, Scott was a partner with Holland & Holland Public relations, where he led PR, media relations and marketing campaigns for clients and partners. As an account manager for Brandware Public Relations, Scott led efforts for a wide range of clients, including Consumer Reports’ automotive franchise... Read More →

Tuesday October 9, 2012 10:30am - 12:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

Attendees (53)