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Digital Atlanta will take place from October 8-12, 2012. To register, please go to our website or to our Eventbrite page. Badges are FREE until September 28th. After that, they will be 25.00. Badge replacement will also be 25.00.
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Thursday, October 11 • 10:30am - 12:00pm
Love Your Brand, Set it Free (Branding in the Digital Age)

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The social world has shattered the idea of a brand as something that can be controlled. Technology and social media have forever changed relationships between customers, companies and their brands. This session explores branding in the digital age, including how to influence brand perceptions and inspire passionate advocacy for your brand. Learn who really owns your brand, how letting go creates value and why liberated brands succeed.


Speakers
avatar for Joellyn Sargent

Joellyn Sargent

Principal and Founder, BrandSprout
Joellyn “Joey” Sargent, principal of BrandSprout, helps organizations dramatically improve the impact of their marketing efforts, creating vigorous growth and powerful brand presence. Joey’s experience extends from start-ups to the Fortune 100, managing global strategy for marketing, branding and product management at companies including PGI, Glenayre Technologies and BellSouth (now AT&T) and UPS.   A frequent... Read More →


Thursday October 11, 2012 10:30am - 12:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

Attendees (68)