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Digital Atlanta will take place from October 8-12, 2012. To register, please go to our website or to our Eventbrite page. Badges are FREE until September 28th. After that, they will be 25.00. Badge replacement will also be 25.00.
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Wednesday, October 10 • 3:30pm - 5:00pm
Answering the Call: How Business is Adapting to, and Embracing, the Mobile Internet

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Our panel of mobile practitioners includes representatives from established Fortune 500 companies, a young dynamic start-up making mobile device accessories, a mobile consulting firm and a well-known non-profit.

Each of the five panel members will provide a brief overview of their role within their organization and highlight how the shift to a more mobile Internet is affecting their work. Following the introductions, the moderator will ask a series of questions about current issues affecting the mobile Web, to which each participant will offer their insights, outlooks and opinion on how their respective organizations are coping with a market that is growing rapidly, transforming business and creating challenges for marketing organizations regardless of industry.

Following the series of scripted questions posed by our moderator, and contingent on time available, we will open the floor up for questions from audience members that can either be addressed to the entire panel or individual panel members.

This is your opportunity to meet leaders in the mobile internet space who are dealing with these challenges on a daily basis and helping some of the leading companies and organizations in our region succeed. Plan to attend this session for some great insight, valuable learning and incredible networking.

Our panel consists of:

Adam Roe – VP of Global eCommerce and Custom Cases at Case-Mate, the leader in the design of fashion-forward accessories for mobile technology and tablets

Bill Keen – Director of Mobile Solutions for InterContinental Hotels Group, the world's largest and most global hotel company

Colleen Romero – Director of Digital Marketing at NAPA Auto Parts

Danny Davis – Founder and CEO of Proving Ground, an Atlanta based technology group providing mobile application strategy and implementation services

Kelley Mitchell Price – Managing Director, Digital Experience, American Cancer Society

Dan Backhaus – VP, Marketing at Infuz. (Panel Moderator)


Speakers
avatar for Dan Backhaus

Dan Backhaus

VP, Strategy, SQ1
Dan has over 15 years of experience in digital marketing, web development and enterprise software, working with global brands and some of the largest companies in the world. | | His diverse background includes service in our nation’s military, stints at SAP, Xerox, TSYS, several technology startups and leading interactive agencies in Europe and the U.S. Entrepreneurial by nature, Dan thrives on a fast-paced environment. He has raised... Read More →
avatar for Danny Davis

Danny Davis

Danny Davis is the Founder and CEO of Proving Ground, an Atlanta based technology group providing mobile application strategy and implementation services. Proving Ground helps clients explore how to leverage their core assets to create innovative mobile e
avatar for Bill Keen

Bill Keen

Bill Keen is Director of Mobile Solutions for InterContinental Hotels Group (LON: IHG; NYSE: IHG [ADRs]), the world\'s largest and most global hotel company.\nIn his role, Mr. Keen has responsibility for mobile channel product strategy and marketing program
avatar for Kelley Mitchell Price

Kelley Mitchell Price

As the Managing Director, Digital Experience for the American Cancer Society, Kelley Mitchell Price is responsible for combining powerful digital marketing strategies with innovative design to create experiences that help make a positive impact on the liv
avatar for Adam Roe

Adam Roe

Adam is the VP of Global eCommerce and Custom Cases at Case-Mate, the leader in the design of fashion-forward accessories for mobile technology and tablets. Founded in 2006, Case-Mate is a local Atlanta success story. In just six years, the company has gr
avatar for Colleen Romero

Colleen Romero

Colleen Romero has more than 12 years of digital marketing experience across multiple industries, including mobile/wireless, entertainment, and automotive. Ms. Romero is currently Director of Digital Marketing at NAPA Auto Parts, where she is responsible


Wednesday October 10, 2012 3:30pm - 5:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

Attendees (45)