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Digital Atlanta will take place from October 8-12, 2012. To register, please go to our website or to our Eventbrite page. Badges are FREE until September 28th. After that, they will be 25.00. Badge replacement will also be 25.00.
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Thursday, October 11 • 10:30am - 12:00pm
No One Cares About Your Content--Yet.

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While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.

Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.


Speakers
avatar for Cliff Seal

Cliff Seal

UX Designer, Pardot
I'm a UX Designer at Pardot, and the founder of MusicGrid.me and Logos Creative. You’ll most often find me in WordPress or trying to get jQuery to do something ridiculous. I enjoy solving problems for people through smart design (of any kind) and reliable implementation. | | My wife, April, and I live in Atlanta. I would venture to guess that we fill our time with activities common to the average urban twenty-something: staying active... Read More →


Thursday October 11, 2012 10:30am - 12:00pm
Atlantic Station - Creative Loafing Office 231 18th St., Ste. 8150, Atlanta, GA 30363

Attendees (92)