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Digital Atlanta will take place from October 8-12, 2012. To register, please go to our website or to our Eventbrite page. Badges are FREE until September 28th. After that, they will be 25.00. Badge replacement will also be 25.00.
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Thursday, October 11 • 10:30am - 12:00pm
Crisis Management in the Digital World

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At a time in which any individual can be a content creator and publisher, there is increased opportunity for unforeseen issues to quickly jeopardize a brand’s image. Clear crisis communication strategies are even more important in today’s digital world. 

This session will outline best practices for online crisis communication and management, including crisis preparedness, response processes, monitoring and recovery. The speaker will walk through examples and learnings from several brand case studies. 


Speakers
avatar for Rene Smith

Rene Smith

Rene Smith is a Social Engagement Manager at Engauge, a full-service marketing agency. There, she oversees social strategy, channel moderation, and engagement for a variety of large brands, including Chick-fil-A. She has over two years of experience working in social media, specializing in content strategy and online crisis management.  | | Rene is a food, fashion and design enthusiast who enjoys connecting with others. Follow her at... Read More →


Thursday October 11, 2012 10:30am - 12:00pm
Atlantic Station - Suite 145 Atlanta, GA

Attendees (52)