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Digital Atlanta will take place from October 8-12, 2012. To register, please go to our website or to our Eventbrite page. Badges are FREE until September 28th. After that, they will be 25.00. Badge replacement will also be 25.00.
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Tuesday, October 9 • 3:30pm - 5:00pm
When Social Media & Entertainment Collide: Why your TV has a better social life than you do

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Your TV's social life has never been better! According to a recent Google study, 77% of TV viewers multi-task on a second screen during TV viewing, spending 42% of second screen time on social networks! Entertainment consumption is now happening across multiple devices with users spending an average of 4.4 hours a day in front of video screens. This convergence of video across multiple devices combined with social media offers compelling opportunities for digital marketers

 

In this session, we'll explore how digital marketers are using social media to engage fans and build social buzz for entertainment content--before, during and after the show. We'll discuss how fan participation is now becoming part of the show, and how interactive social networks like Twitter and entertainment social applications like Get Glue are generating audience buzz and viewer loyalty.

 


Speakers
avatar for Kevin Arrix

Kevin Arrix

Cheif Revenue Officer, Viggle
Kevin joins Viggle after a 9 year stint at MTV Networks where he was Executive Vice President, Digital Advertising, MTV Networks Digital. In this role, Kevin was in charge of sales, operations, marketing, strategy and product development for the various brands at MTV Networks, including MTV, Nickelodeon and Comedy Central. Kevin started his tenure at MTV Networks in 2003 as VP, Nickelodeon Digital Ad Sales. He soon started managing an... Read More →
MC

Missy Chambless

Senior Director of Entertainment Marketing -- TNT, TBS & TCM, Turner Broadcasting
As senior director of Entertainment Marketing for TNT, TBS and TCM, Missy Chambless has proven to be a remarkable leader. Since being named to her current position in 2008, Missy has developed and executed innovative and highly effective marketing campaigns for a wide range of series, specials and events. Her work includes successful promotional and media campaigns for some of basic cable’s highestrated series of all time, TNT’s... Read More →
avatar for Chad Elkins

Chad Elkins

Director of Emerging Media, Engauge
Chad is recognized as a thought leader in the rapidly growing space of location-based services and additional screen technologies.  His passions lie in digital entertainment environments related to social TV, second screen technologies, and console gaming.  He is the Director of Emerging Media at Engauge where he crafts solutions to help companies bridge the gap between the offline world and the online social sharing... Read More →
avatar for Brent Herd

Brent Herd

Director of Southeast Revenue, Twitter
Brent is The Director of Southeastern U.S Sales for Twitter and is responsible for all Southeastern revenue and business partnerships on the Twitter platform. Most recently, Brent served as Senior Vice President at ShareThis where he was responsible for North American revenue generation activities as well as business development partnerships for the company.  Previously, Brent established himself as a leader in the South as he helped grow... Read More →
avatar for Adam Naide

Adam Naide

Executive Director of Marketing for Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy and execution for all of the company's social media activities including audience engagement, campaigns, demand creation and retention. Every week, over six million consumers and small businesses engage with Cox Communications on Facebook, Twitter, You Tube, Pinterest, Google Plus, and LinkedIn. Cox Business connects online with... Read More →


Tuesday October 9, 2012 3:30pm - 5:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

Attendees (58)