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Digital Atlanta will take place from October 8-12, 2012. To register, please go to our website or to our Eventbrite page. Badges are FREE until September 28th. After that, they will be 25.00. Badge replacement will also be 25.00.
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Thursday, October 11 • 1:30pm - 3:00pm
Relevancy and Context: The Key to Great Mobile Experiences

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While we've been using the term "personal computing" for well over 40 years, the device in your pocket is really the first computer-worthy of the moniker. Consider that the typical smartphone possesses the senses of vision, audition, mechanoreception, equilibrioception, and thermoception; and they’re all backed by information regarding the user's location, friends, schedule, correspondence, etc. Now, top it off with a full-time connection to the Internet. If we define context as the sum total of everything that the user is experiencing at the moment of engagement, then the mobile device has the unique ability to gather contextual information and provide relevant content in ways never before imagined.

avatar for David Reeves

David Reeves

VP, Director of Creative Innovation, 22squared
David builds bridges between man and machine. His notable background in psychology and biology affords him a unique behavior-centric perspective of the mobile technology landscape. David left Moxie Interactive's (Atlanta) Technical Strategy group in July 2010 and started his own company, Romp Interactive, where he focused exclusively on mobile technology and ideation for many Fortune 500 companies, including AT&T, Verizon Wireless and 20th... Read More →

Thursday October 11, 2012 1:30pm - 3:00pm
Atlantic Station - Suite 104 - Main Venue 261 19th St NW # 1180, Atlanta, GA

Attendees (50)